Real Madrid and Adidas: Agreement until 2020

Real Madrid and Adidas, sporting goods multinational company and sponsor of the club, are close to signing a new agreement to extend the relationship for the next eight years. In the absence of signature, the alliance between these two giants will come until 2020. It is a form to continue with the success that comes with them since they started together in 1998.

Real Madrid and Adidas: New agreement

There have been no official figures about the money the entity managed by Florentino Perez will earn, although obviously there will be an improvement over last season. This means that Adidas, that has paid about 35 million per year until this season, raises its offer, at least, to 40 million euros. It represents the largest amount paid by a sporting company to a football club, over the 30 million that Nike pays to Barcelona.

Adidas also has an important revenue source in the heart of the Santiago Bernabeu stadium, the shop where is breaking sale records despite the economic crisis, because the Bernabeu stadium is one of the benchmarks for tourism in the capital of Spain.

The sport brand trusts this long-term sport project. The continuity of Mourinho, the coach more mediatic who belongs to Adidas, and the fact that in his first two years at Real Madrid has won the Copa del Rey (Spanish Cup), is close to achieve the Spanish League and has played two semi-finals of the Champions League, has managed to boost sales of shirts and all kinds of items related to the Real Madrid team.

Real Madrid away jersey 2012-2013

Adidas and Real Madrid have not submitted the shirts that the players will wear next season, but it seems that the leaks still continue. A few days ago came out the shirt that team will use playing at home (Real Madrid home jersey 2012-2013) and now has been leaked the away jersey.

Real Madrid away shirt 2012-2013

The new Real Madrid away shirt of the next season 2012-2013 shows no surprises. The shirt that will look the Real Madrid players in the League and Spanish Cup away games in which its opponent also wears in white, will be completely black with the usual stripes of Adidas, the German sports brand. The color of the details will be yellow fluorescent.

Adidas has not wanted to innovate too much, but to differentiate the current away shirt with the next season's, the designers have taken the yellow fluorescent as second color that blends perfectly with the black. The great differentiation with the home jersey (polo neck) would be a round neck.

A highlight is the shield to be in one of the sleeves of the shirt. Real Madrid celebrates its 110th birthday (1902-2012) and Adidas has designed a special logo for the occasion. We will have to wait a few months to see if this design is confirmed by Adidas and the Real Madrid shirt 2012-2013 that we have known is the real one.

Real Madrid 110th birthday logo

Real Madrid home jersey 2012-2013

Althought the first half of the footballistic year has not finished, some pictures of the new Real Madrid jersey that team will wear for the next season have been showed. Some teams are looking to reinvent or to turn their style when they launch a new outfit, meaning that a new era or stage for the team comes with the uniform.

Real Madrid home shirt 2012-2013

But Real Madrid do not want to turn the style this time. The possible home shirt of Real Madrid for the next tournament is already known, however, although there is nothing clear about these photos, the design could have marks related to 110th anniversary of the club. To commemorate this important date for the white team, there will be a patch on the sleeve with a design that refers to the dates that are part of these 110 years.

Adidas, the sportswear brand which wears the white club, has made some modifications with respect to the present jersey. The gold disappears as the main color. Now the main color is the black with the blue in the background. The blue appears on the sleeves and neck and the shirt continues with the three stripes on the sleeve, black the next season, a classic detail at Real Madrid and also distinguishes Adidas.

The home shirt will bear the shield of the LFP (League Association) in one sleeve and the Champions logo will be on the other at European Cup matches. As usual, on the left side at the front, Real Madrid will wear the shield and on the right the logo of the sports brand.

Still nothing is known of the sponsor to be displayed on the shirt. The bookmaker bwin could go on the jersey as shown in the leaked photos. The other candidate is an airline company known for all (Fly Emirates)

Successful sales of the Real Madrid red shirt

Yesterday was the date chosen, the day of the Champions League debut for Real Madrid and Adidas to sell the great novelty this season. And the Madrid fans, after much anticipation, have responded. The new red shirt, the second kit in the Champions League, is liked by the fans.

Real Madrid fan with the red shirt

The first day of sale was a success. The Bernabeu Stadium Shop registered, all day, much more movement than usual. The trickle of people to get with the new shirt was continuous. "For weeks people wondering when we would put it on sale. They really wanted to buy", recognized a store clerk. The price, 75 euros. On the shelves, the most popular shirts (Ronaldo, Xabi Alonso and Özil). The rest of the names are screen printed at the time. The demand was such that, in just two hours, the red pants (less in stock) were sold out.

"It is original, different", coincided almost all fans. "It will be the shirt of the Tenth. We will be lucky", was the phrase most often repeated. Eduardo, a veteran white supporter, was delighted: "I ​​like it. With it, we back to the seventies". In the same way, Alfonso said: "In my earliest memories I saw Real Madrid play in Kiev with the red shirt". Not everyone was satisfied, "It breaks with the tradition", said Jose. But he added: "I hope to help us win the Champions League". That is the wish of all white fans. Now, also reds.

Real Madrid never scored a goal in red

Real Madrid approaches a new European debut with a nice novelty. Almost 40 years after use for the last time, Real Madrid will wear red in European competitions. So far, Real Madrid has dressed three times with that color, but the results were not the most ideal, failed to win any of the three games ( lost the day of the launch and had two draws) and scored a single goal.

Real Madrid third kit 2011-2012

It premiered in the 1970-71 Cup Winners' Cup and Cardiff was the first city that saw Real Madrid change its traditional white dress by a red. In Wales, in the quarterfinals of the competition, the Whites were defeated by 1-0. It was the 100th meeting of the Real Madrid team in European competitions and changed the uniform due to the similarity it had with the Welsh team, wearing blue shirt and white shorts and socks.

The second time was that year in the semifinals against Dutch PSV (0-0). The team 'tulip' wore red jersey with thin white stripes, but for this match decided to dress all in white, forcing Real Madrid to repeat red kit.

The third time was in Odessa, in the European Cup in 1972-73, at the match that completed the first hundred games for Real Madrid in the Champions League and his first match in Russian lands. White team faced Dynamo Kiev (0-0) wearing red T-shirt and pants, but that time without changing socks that were white. Tomorrow, in Zagreb, Real Madrid will look to score its first goal in this color and begin the conquest of a new Champions League. The Tenth.

Tomorrow, the new red shirt of Real Madrid could get from the official store. The club's idea is that the start date of the sale matches the release of the shirt in the Champions League match against Dynamo Zagreb. There have been many requests from fans who have come to the store since was announced what would be the Champions League away kit, but both the club and the brand (Adidas), have wanted to wait until tomorrow to put up for sale.

Real Madrid Away Kit for Champions League (2011-2012)

Adidas surprised introducing this season the golden in the first kit jersey of Real Madrid and so will the away kit for the Champions League. The sports brand has come out of the range of colors has been used in recent years to design the equipments of Real Madrid and has used the 'Liverpool' red for the alternate dress the team will wear in Europe.

It seemed that the major innovations were in the home jersey. However, Adidas has wanted to change the image of Real Madrid in Europe and has avoided the black, blue and purple to opt for a striking color. Although in this case, the number and stretches, will back to white and not golden as in the home jersey. Also the socks will be white. Another important thing is that this away kit for Champions League will also be used by the team in the Spanish League as third kit.

However, it is not the first time that Real Madrid is dressed in red. The club did so in a European Cup match against Dynamo Kiev in 1973. The match, played in the town of Odessa, passed into history despite finishing with the initial score 0-0. It was thanks to the only player not dressed in red that day... goalkeeper, Garcia Remon. The spectacular performance of Garcia Remon in Ukrainian lands, earned him the nickname 'The Odessa Cat', which would retain throughout his career. Also two years ago, Real Madrid had used a uniform of this color, but with a much worse outcome because lost 1-0 on their visit to Cardiff.

Adidas had a plan against leaks to avoid that the shirt came out prematurely. The plan was as follows: each catalog delivered to stores was printed in a different reference number so that, in case of possible digital reproductions, can know the identity of the store. But even with those. Now need to know if the shirt gets the approval of the Real Madrid fans.

Real Madrid third kit jersey (2011-2012)

Özil: Real Madrid's number 10

Real Madrid's number 10: Mesut Özil

Real Madrid introduced the new home shirt 2011-2012, white and gold, on Thursday and on the shelves at the Santiago Bernabeu Store, you could not find the Lass' shirt with the number '10' on the back. The white club thinks on Özil to use this emblematic number, from next season.

Although the German international said in the German newspaper 'Saz Aktuell': "The number '10' is reserved for Aguero", the idea of the club is that Özil takes this number to himself and lets the number '23', which is the number he has used this season. The player showed with his statements that would not have problems to yield the number to Kun Aguero, although he takes precedence over the Argentine at the time of choice.

Currently, the '10' is held by Lass, who had already showed his willingness to give it to Özil last March: "I have no problem to yield the number". But with his possible transfer to the Premier League (not accept the role he has in the team) will leave the '10' without an owner, which will further facilitate Özil's number change.

Real Madrid Away Kit 2011-2012

Real Madrid was one of the first clubs to introduce the new shirt of the next season 2011-2012. As always, the home kit is white and the away kit shows no surprises. The shirt that will look the Real Madrid players in the League and Spanish Cup away games in which its opponent also wears in white, will be completely black with some gold accents as the usual stripes of Adidas, the German sports brand.

Adidas has not wanted to innovate too much, but to differentiate some have taken the gold that blends perfectly with the black. The great differentiation with the home jersey (polo neck) would be a round neck. On the other hand, the third kit looks to be red with burgundy details. Will have to wait to see it, but looks to be the only one with a different aspect to that seen in previous years.

Real Madrid Away Jersey 2011-2012

Launched the new Real Madrid shirt 2011-2012

Real Madrid Jersey 2011-2012

The new shirts of Real Madrid for the 2011-12 season are now a reality and, from 10:00 am, are on sale in official Real Madrid stores, Adidas stores, and the rest of dealers. The shirt, which has a sober and elegant design, includes the gold for the details, the adidas logo, the three bands, the names and numbers of each player.

Also highlights the new implementation of the shield in three dimensions, which adds value while decreasing the weight of the garment. Retrieves the classic polo-neck with the initials of the club in low relief on the rear. The pants and socks kept the classic line of the shirt incorporating the details of the club's initials 'RM'.

The shirt, which has been manufactured with Adidas' exclusive technology, Climacool, helps the athlete to control body temperature and facilitates perspiration thanks to the use of technical fabrics.

Update: Real Madrid Away Kit 2011-2012 

Numbers and letters of Real Madrid Home Jersey 2011-2012

Real Madrid jerseys 2011-2012

Adidas denies the design of the Real Madrid shirt which had been published just over a month in the Spanish media. According to the German brand: "The design does not resemble in any way with the shirt to be presented shortly". Apparently the design was made ​​from the away kit of the Swedish team IFK Goteborg, because the jersey was conceptually the same but with different color. In particular, the Swedish team shirt is pink.

Now new designs have reappeared in the media, but as the filtered new design of Barcelona shirt was confirmed just one week ago, it seems that the rumors about the new jersey of Real Madrid are also true and this is in fact the Real Madrid home shirt 2011-2012.

Real Madrid Home Shirt 2011-2012

The Spanish media has revealed what they claim to be the correct Real Madrid jersey that Cristiano Ronaldo and company will wear during the next season. This design greatly differs from the original leak which featured a similar color scheme to the 2010-2011 Real Madrid jersey and a v-neck collar. The Real Madrid home shirt will be a polo-necked, white of course, with gold accents and the BWIN advertising in black.

These data are consistent with the pre-sale advertisements that currently can be found in Spanish web pages. In these advertisements you can read: "The gold rush goes back". The advance sale prices ranging from 56€ for child size, up to 69.50€ for adult size (men).

Real Madrid jersey pre-sale ad: "Gold rush goes back"

On the other hand, the second and third kit jerseys of the team have been also leaked. The away jersey will be dark blue colored with v-neck collar. Details will be in gold as well, including advertising. And finally, the big surprise, the red shirt of Real Madrid for the Champions League. The away kit jersey for European matches. The collar of this shirt will be round with a blank piece. All supplements will be white in this jersey, including advertising.

Real Madrid Away Shirts 2011-2012

Do you think this is the real thing or is there more Real Madrid jersey leaks to come?

Update: Promotional Video / Update: Launch / Update: Away Kit 2011-2012

History: Real Madrid Uniform

The article number 18 of the original statutes of the Real Madrid Football Club stated that "the regulation uniform will be, for regular matches; Dark trouser, short and straight, white jersey and dark socks. And for special matches will be trouser and jersey white, black socks with loops and belt in the national colors". Finally, the second option was elected for all matches. Until then, players wore clothes, consisting of trousers and shirts white. The teams were differentiated through cross-bands on the chest with colors red and blue, the same used by "Basque pelota" players, which however came off easily. The Real Madrid, as the oldest club in Madrid, chose to dress entirely in white, something that 109 years later remains.

Real Madrid: First Uniform (1902)

Throughout history, the Madrid team has always had the white jersey in his first kit (the second began to be always the same since 1952). However, there was a time in which the color of the jersey and trousers did not match. It was in 1925-26 season, and the initiative of the players Ecobal and Quesada. Both were traveling in England and were set in London Corinthians dress, one of the most famous teams of the moment. English team was known by elegance and sportsmanship in the game. In an attempt to look like the English, was decided that the team dressed in black trousers, but the change would last only one season. After falling in the semifinals of the Spanish Cup against Barcelona when they lost by 1-5 ​​in Madrid and 2-0 in Barcelona, President Parages decided to return to pure white after accusing the kits to give bad luck. Years later another England team, Leeds United, changed its blue shirt to the white after the final in which Real Madrid won Eintracht Frankfurt by 7-3 at Hampden Park in Glasgow.

Real Madrid: Black trousers (1925)

Until 1952 not began to be used, on a regular way, the same second kit. Real Madrid, until then, used to wear jerseys in different shades of blue and white or dark blue trousers. From the moment the second jersey became common, Madrid team has used many different models. Primarily, the suits have been blue or purple, but other colors such as black (team played and won the final of the European Cup in 2000) and even red. 

Real Madrid wore an all red uniform in three European competition matches during the 70's. The first was on March 10, 1971 in the quarter-finals of the 1970-1971 European Cup Winners Cup against Cardiff City Football Club. The macth ended with defeat 1-0. The second time was on April 14 in that year in the semifinals of the same competition against PSV Eindhoven. The result was a tie 0-0. The third and last time that Real Madrid dressed in red, but this time with white socks, was on March 7, 1973 in the quarter-finals of the 1972-1973 European Cup against Dynamo Kiev in Odessa, finishing the game with a tied result 0-0, thanks to the great performance of goalkeeper Mariano Garcia Remon.

Real Madrid: Red Kit (1973)

The real revolution in football jerseys, arrived in the 80's. At that time, players begin to use models in short sleeves for summer, in addition to joining the brands and sponsors, which would become an important source of income for clubs. In addition, cotton jerseys give way to synthetic fabrics searching greater comfort for the player. Evolution has not stopped and now the jerseys are made of new materials that are breathable and favor the player comfort.

Real Madrid: Adidas (1981)

In 1997 teams began to have also a third kit marked by innovative models. Thus, in 2001 the team used a curious gray shirt, while in 1997 showed a shirt divided in four and in which the white was combined with the purple. Moreover, in recent years have added little memorials details in every season. The shield of the best team of twenty-first century, the logo of the 50th anniversary of the Santiago Bernabeu Stadium, the nine European Cups... Small details for a jersey with a great story.

The new Real Madrid third kit jersey (2011-2012)

Adidas continues to work on the development of the three official jerseys of Real Madrid for next season. The big news is that the third kit of equipment will be copper colored. Both the jersey and pants. A radical change that will turn heads in all the Real Madrid fans.

Players, especially those who wear Adidas, have given the go ahead for this great new (this year the third kit is blue). In the club's history, Madrid has never played for copper, yes in red. It was in three matches in European competitions. Against Cardiff, Dynamo Kiev and PSV Eindhoven.

The third kit is only used by the team in European competitions. In national competitions (League and Spanish Cup) team usually uses the away kit (second kit) for the matches away from the Bernabeu Stadium.

Update: 08/11/2011

Real Madrid third kit jersey (2011-2012)

The new Real Madrid jersey (2011-2012)

Real Madrid has already prepared the jersey will look next season. Adidas, the sportswear firm which wears the white club, has made some modifications with respect to the present jersey. The most significant is the wide blue band on one edge of the neck, which extends beyond the connection with the left side edge, a thin edge that is white. The white jersey keeps the same line that this season. It continues with the three blue stripes on the sleeve, a classic detail at Real Madrid and also distinguishes Adidas.

Real Madrid home jersey (2011-2012)

The shirt for next season waives the flap on the neck. In one sleeve will bear the shield of the LFP (League Association) and the Champions logo will be on the other at European Cup matches. As usual, in the left side at the front, Real Madrid will wear its shield of and in the right the logo of the sports brand.

The shirt is already in Adidas' stores and several players from Real Madrid will wear it today at the Santiago Bernabeu Stadium. The club hopes that this new kit will be a hit among its followers. Adidas also is convinced it will be a success.

Update: 05/25/2011